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BOSTON MARKET
COVERAGE

General Market #10

Hispanic Market #21

 

CALL LETTERS: WCCM

FREQUENCY: 103.7FM & 1490 AM

MARKETS: Boston (Manchester)

TRANSMITTER POWER: 1,000 WATTS

FORMAT: Latin Pop & Latin Urban

AUDIENCE DEMO: Adults 18-49

Exitos Radio 103.7FM & 1490 AM - The Heartbeat of Boston's Latino Music
Exitos Radio 103.7FM & 1490 AM - The Heartbeat of Boston's Latino Music

COUNTY BREAKDOWN
 

OUR BOSTON
LATINO COMMUNITY
 

**General Market DMA Population 5,882,500
**Hispanic Market DMA Population 521,600 or 12% 


Median Age of Hispanics = 29 

1 out of 5 Under 18 Year Olds is Hispanic 
% Foreign Born = 28.3% 
Median HH Income = $34,507 
52% Female and 48% Male

  • Puerto Rican 28%

  • Dominican 24% 

  • Salvadoran 11%

  • Colombian/Mexican 6%

 

SOURCE:

**Nielsen Audio & TV market Pop Est.

US Census Bureau 2019

Exitos Radio 103.7FM & 1490 AM - The Heartbeat of Boston's Latino Music
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