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BOSTON MARKET
COVERAGE
General Market #10
Hispanic Market #21
CALL LETTERS: WCCM
FREQUENCY: 103.7FM & 1490 AM
MARKETS: Boston (Manchester)
TRANSMITTER POWER: 1,000 WATTS
FORMAT: Latin Pop & Latin Urban
AUDIENCE DEMO: Adults 18-49
COUNTY BREAKDOWN
OUR BOSTON
LATINO COMMUNITY
**General Market DMA Population 5,882,500
**Hispanic Market DMA Population 521,600 or 12%
Median Age of Hispanics = 29
1 out of 5 Under 18 Year Olds is Hispanic
% Foreign Born = 28.3%
Median HH Income = $34,507
52% Female and 48% Male
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Puerto Rican 28%
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Dominican 24%
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Salvadoran 11%
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Colombian/Mexican 6%
SOURCE:
**Nielsen Audio & TV market Pop Est.
US Census Bureau 2019
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